The son of a Mexican immigrant and the first member of his family to attend college, Alfred Fraijo Jr. has come a long way from Boyle Heights, a majority Latino working-class community in east Los Angeles. Fraijo is an equity partner in the real estate, land use, and natural resources practice group of the global law firm Sheppard Mullin Richter & Hampton. The youngest attorney to achieve the status of equity partner, Fraijo also is chair of the firm’s Latin America practice and a leader of its diversity and inclusion group. His clients range from private and nonprofit developers to municipalities, government organizations, and multinational corporations.
Fraijo founded Leadership for Urban Renewal Network Inc., a nonprofit innovation hub for young professionals engaged in land use policy and demonstration projects to improve the quality of housing in California. He is committed to micro-entrepreneurship and is currently working to legalize mobile vending in Los Angeles. He is president of the Friends of the Hollywood Freeway Central Park, an initiative to build a mile-long (1.6 km), 38-acre (15 ha) public park over one of the busiest highways in the United States, and advises several nonprofit housing development corporations.
“While the core of my practice is in real estate law, I see my work as centered around community building,” says Fraijo. “I am very proud to be working on projects that enhance our cities and the urban landscape through design innovation and sustainability. We need resilient cities that respond to emerging demographics and new consumers in the marketplace. Developers who can build flexible, multipurpose developments that connect to existing neighborhoods and integrate a greater array of community interests will have a competitive advantage.”